Great Business Ideas

Month: March 2017

7 Tips for Creating Awesome Google AdWords Display Ads

Google AdWords is arguably the most popular paid online marketing platform. Google AdWords network is divided into two types of ad programs: Display ads and Search ads. In the Search ad network, business ads are placed in the form of text ads in Google Search Engine results, while in the Display ad network, businesses can choose to place attractive display ads on Google’s huge network of relevant websites on the internet.

You must have seen various online sites using Google display ads to generate income from their content. These ads are placed by Google on behalf of the businesses that use Google AdWords to promote their products and services across the web. A display ad is usually a visual banner ad that can be placed anywhere on the website where it is easily visible to the website visitors. For each click on a display ad, the marketer has to pay a fixed amount to Google, a part of which is paid to the website owner where the ad has been placed.

Google AdWords Display Network is a perfect way for businesses to increase the reach of their products to as many as 2 million websites associated with this program. Display ads are not shown directly in the Google search results. Millions of businesses are now using Google AdWords best bid strategy Display ads to promote their products to more and more users. But not all of them are getting enough ROI out of their display advertising?

In this article, we are going to share some wonderful tips to increase the value of your Google Display Advertising campaigns.

Tips for Creating Google AdWords Display Ads that Convert

  1. Target the Existing Users: Also known as remarketing, this is a process that involves designing display ads to target people who have already visited your site in the past. This is beneficial because these people have already shown interest in your product and are most likely to click and even convert.
  2. Nice Attractive Design: A display ad must be attractive enough to almost compel the viewers to click on it at least once. Make effective use of text, colors, fonts and images to design a wonderful and to-the-point ad.
  3. Experiment with different ads: Instead of spending your entire budget on a single ad, create multiple ads for the same product and then, record and analyze the user response on different ads.
  4. Start small: Do not overdo your advertising budget. In the beginning, only spend a small sum on the display advertising to see if it actually works for you.
  5. Call-to-action: Make sure to include a call-to-action button that says “Shop now” or “visit website” to make users take an action on your visual ad.
  6. Balance Ad content: Make sure the text and image content are in balance in your display ad. Use clear images that perfectly fit the ad space. The text should be easy for users to read and understand.
  7. Ad templates: Make use of the Google’s existing ad templates and rich media ads gallery to try out different ad ideas.
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Best Uses Of USB Drive Instead Of Data Storage

A USB drive is known as from many names like flash drive, USB flash drive, pen drive or USB memory. Purpose of using USB drive is that you can store your data in it without facing any problem. This is simple data storage device and you can store any data in it. Your data will be remain safe and secure in it for long time. You have to attach this device to computer or laptop and save your data in USB. User does not need to think that you can use this drive only on system that has common operating system which is windows. Use this drive on other operating system also like Linux, android, iOS and MAC.

This custom USB is plug and play device and easily carried from one place to other place. Light weight and do not require too much space but can store huge amount of data. USB drive is manufactured by many branded companies and has different features. Many companies provide in built password protected feature in it so that no other person will be able to check your stored data in it. This device is not only used for storing data, but other purpose of using this are also listed here.

Just take a look on other uses of custom USB drives:

  • Run portable applications

You can store your data in it. Another use of it is that you can also run many applications through it. Save them in it and connect your USB drive from your laptop when you want to run any stored application.


  • Used for booting an operating system

If you may have extra technical knowledge about laptop, then you can easily use this drive for booting an operating system like windows XP or windows. Save windows installation files in it and insert it into your laptop and booting process will also start immediately.


  • Help you to connect with wireless network

If you are using wireless network, then you can save all wireless network feature built in files in USB drive. By doing this, you can easily connect through another computer or laptop.


  • Password reset disk

If you have forgotten password for your system of any account that you want to login immediately, then use your USB drive as reset disk. Insert this disk in your laptop and get back your user account.


  • Boost performance of your system

Flash drive is much more responsive than hard drive, so, users may use bulk flash drives for boosting the performance of their system. This will mainly work on windows vista.


  • May also use it as MP 3 player

Copy all your MP 3 files in bulk USB and insert it to your computer so that you can listen your favorite music at anytime.


  • User may also lock their PC by using USB

Insert this drive to login to your PC and again and take it out from your PC when to want to shut it down.

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The Best Career Options for Business Majors

If you’re considering a major in business, good for you! Most business majors graduate with a higher earning potential than most and decent opportunities in the job market. If you focus on something specific like accounting or tax regulation, you’ll be in even higher demand. Unless you plan on starting your own highly successful company and learning on the job, a business major taken seriously and applied intelligently could really open up some doors for you after you graduate. Here are a few of the more interesting and profitable careers you could get into if you decide to major in business or a related subject in college.

Corporate Controller

A controller is someone in charge of the finances for a particular organization. There are those that work for smaller independent businesses, but being a corporate controller is where the money is. If you major in accounting you could eventually rise in the ranks to become head of an accounting department. Those guys make close to six figures a year and are in charge of overseeing a company’s financial statements, payroll, tax compliance and a laundry list of other things. It’s a great job for someone who’s detail-oriented and likes things to be organized.

Financial Analyst

Financial analysts do just that — they analyze financial data across a wide range of subjects to make sure the business or organization has the most up-to-date and accurate information when it comes time make certain decisions. Endless subjects could fall under the purview of a financial analyst and they are paid accordingly. Most financial analysts at the middle of their careers will make close to $150,000 per year.

Bank Examiner

Bank examiners make around $116,000 a year ensuring financial institutions (banks, credit unions, hedge funds, etc.) are operating legally. They’re a type of auditor, basically, and usually employed either independently or by the government to investigate every area of the financial institution’s operations from data entry to ensuring that employees are capable of understanding and following current regulations. You could even serve as an internal auditor if a company is large enough to afford one.

Tax Manager

A tax manager is an accountant that’s in charge of a company’s taxes. Depending on the size of the business and number of employees, she or he probably leads several other tax accountants in making sure a business or accounting firm is in compliance with the tax code. This can mean a variety of things like making sure the appropriate deductions are made from employee paychecks and that the correct payments are made to the IRS. Usually, these folks are accounting majors and over 70% of them carry degrees in a relevant subject. You could get a major in business only or go more specific and study accounting. Both of these are fairly common majors offered by every school from Maryville University to Claremont College.

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What Is the Value of a Degree in Entrepreneurship?

Many entrepreneurs have succeeded without any formal education in the field, so students often ask whether a degree here has any value. Undergraduate and graduate degrees are offered at many schools. Business owners aren’t often asked for credentials, and many don’t have college degrees at all. However, an entrepreneurship degree is advantageous because you can learn a lot in a short amount of time. The college environment is rich with resources and people to help you practice and develop skills.

An undergraduate degree gives you time to explore the topics that most interest you. It provides exposure to common problems that you will learn to work out. Many such programs include projects focused on the type of company, product, or service you want to build.

Focus on Practice and Not Just Theory

Many colleges focus their programs on theory. In entrepreneurship and business in general, real world experience proves a little more complex than the concepts you learn in a lecture or textbook. The value of your degree comes from the expert help that is available. Professors may be entrepreneurs themselves, so they can focus on the material that is most relevant to you. Also, there may be experts available outside the school, but who are willing to help you launch your business.

You don’t just learn how to run one aspect of a company either. It’s not like a degree in management or a website that says click here to learn about this or that. A degree in entrepreneurship covers all the topics you need to master to start a business and keep it going.

Deciding on an Entrepreneurship Degree

Cost, time, and other factors may deter you from pursuing this degree. It can help build a business background so you can expand on your idea, and to figure out where to start. If an employer isn’t able to offer experience with building a business, a degree in the field may prove useful. Your education could also teach you more about the industry and how to fund a company.

Not All Entrepreneurial Degrees Are the Same

The value of the degree depends if it meets your needs. Many online degrees, for example, don’t really focus on business. Some degrees, however, include internships and other hands-on learning, plus management courses and electives such as classes on information technology, marketing, and operations management.

A degree to expand your entrepreneurial horizons focuses on life after Hofstra University, but it may also include projects that can get your idea off the ground now. Also, look for MBA programs with relevant specializations. The value of your degree depends on your needs, goals, and aspirations, but your education can provide just the skill set needed to be a successful entrepreneur.

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5 Major Businesses That Were Founded by College Entrepreneurs

College is such a good place to start a business, it’s a wonder more students don’t attempt to be more entrepreneurial more often. Some of the country’s and now the world’s most recognizable companies were founded by college students. Here are 5 of the largest and most influential college startups still in existence today.

1. Facebook

If you haven’t heard of Facebook, you’ve been living under a very large rock for the past 13 years. In 2004, Mark Zuckerberg founded Facebook at Harvard University. A site that began as a simple classmate social catalog has grown into nearly every American’s personal homepage. The site has seemingly endless applications these days. You can use it to advertise your latest endeavor, keep in touch with family, store photos, play games, etc. And to think, the idea of it sprang forth from a Harvard dorm room.

2. Google

When Larry Page and Sergey Brin at Stanford University set out to create the world’s best search engine, they probably had no idea that Google would grow into the most famous website in history. They also probably couldn’t predict how the company would change corporate lifestyles and ways of doing business. But it’s almost 20 years later, and Google is an international household name.

3. Dell

Michael Dell was at UT Austin when he decided the way people bought PCs was silly. He thought it would be better to sell directly to the customers as opposed to forcing them to go to a third party store like Best Buy and the like. He was also the first company that really leaned into building custom computers to order for different customers. Turned out to be a pretty insightful move and is largely industry standard now.

4. Dropbox

Before companies like Dropbox, email or zip drives were the only tools at your disposal if you wanted to share a large file. It was a constant annoyance and time suck trying to compress your files to get them ready for easy sending. Or, and this was even worse, watching your file as it took 15 minutes to attach to your email. Dropbox ended people having to deal with those moments when Arash Ferdowsi and Drew Houston created this fileshare program that allows people to send and store their files online with greater ease and efficiency.

5. Modcloth

Susan Gregg-Koger and her boyfriend and now husband Eric Koger started Modcloth at Carnegie Mellon University in 2002. It’s a slick, vintage-inspired fashion website, and it has grown light years beyond its original conception. Gregg and Koger met and fell in love at Carnegie Mellon University and shortly thereafter went into business together to help pay for tuition and other supplies. Luckily, the business took off and became one of the most successful companies to be founded by college students in history. From UCLA to Boston University, Modcloth is widely used all over the place. If you’re already considering taking some time to learn more about USC’s online MPA degree, you should perhaps consider a profitable project of your own given the debt you’ll face with graduate school.

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What Can You Do With a Bachelor’s Degree in Entrepreneurship?

You can’t be successful at starting a company unless you try. A bachelor’s degree in entrepreneurship doesn’t guarantee that your startup venture will take off, but it does allow you to learn a lot about innovation, marketing, finance, and other business topics. You may end up working for someone else or being a business leader. Your entrepreneurship degree will prepare you for a wide range of opportunities, and here are a few examples.


Your education will teach you how to work with people. The C-level mid-managers at a large organization take ideas and turn them into action. If you earn an entrepreneurial degree, you will be prepared to take on this role. The coursework will provide hands-on experience through internships and on-the-job training.


As a budding entrepreneur, you’re learning how a business is run. You will ultimately know what it takes to manage accounts, follow up on leads, and represent your company. The degree prepares you for a career in sales, regardless of where you end up working. You could end up running the sales department of an organization in retail, marketing, healthcare, finance, or something else.


There are business consultants everywhere. You can literally work for any type of client, traveling to them, identifying the problems they face, and finding creative ways to fix them. As an entrepreneur, you already have the skills to see what others may not be able to. Your training qualifies you to be the one to fix these problems.


As an entrepreneur, you’re already qualified to help others learn the trade. You don’t even have to teach business directly. A math or literature teacher at Hofstra University can focus on the subject at hand, and add an entrepreneurial twist. In other words, you can help students understand how important math is to business, and how literature is such an important element of advertising.


Entrepreneurship classes cover topics such as leadership, operations management, and more. It should become second nature for you to identify desirable qualities in others. Your ability to analyze people and understand business is very useful to companies who need a recruiter to find the right candidates.

Research and Development

Your conceptual understanding of business, practices, and procedures is just what’s needed in the R&D field. Entrepreneurial training and education prepare you to work in such a capacity. Virtually any big company has a development arm, so your opportunities are vast here as well.


You don’t have to give up your passion for writing as a business expert. Learn more about business writing by taking a class, and you may someday contribute to the local business news. Any way you apply your skills, a degree in entrepreneurship can lead to so many opportunities.

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5 Big Businesses Started by College Entrepreneurs

College doesn’t only offer a chance to get an education. Many college students become entrepreneurs while still in school. Despite the challenges of starting a business and managing a full course load, many people take advantage of the resources, networking opportunities, and access to technology and industry expertise. It’s no secret Mark Zuckerberg and Dustin Moskovitz were roommates at Harvard University when they launched an early version of Facebook, but here are some examples of others who started a successful business in college.

1. Reddit

Reddit was launched by Steve Huffman and Alexis Ohanian at the University of Virginia, as part of the Y Combinator program. Their original idea was rejected. Rather, a co-founder of the program suggested they work on a news- and-entertainment-based digital bulletin board. The team worked for a year and a half and then built Reddit in three weeks. In 2006, Conde Nast purchased the company for $20 million.

2. The Onion

Chris Johnson and Tim Keck started the satire newspaper while juniors at the University of Wisconsin. They began producing the paper from their dorm. The paper was distributed across campus for free and sold to colleagues for $19,000 a year later. It was bringing in $1 million per year in ad sales after just a few years. At first popular across the Midwest, The Onion has expanded to include various forms of media, taking on a structure similar to a real news organization.

3. SnapChat

The app started as a project at Stanford University, by Evan Spiegel and Bobby Murphy. As fraternity brothers, they discussed an app for people to share photos that would disappear. SnapChat has become a much more expansive social media website. By 2015, it had 100 million users. Spiegel also valued it at $16 billion.

4. Insomnia Cookies

Seth Berkowitz was attending the University of Pennsylvania in 2003 when he baked some cookies to satisfy his hunger during an all-nighter studying. The junior started selling small batches of cookies on campus. Students became hooked on the cookies and Berkowitz began a delivery service out of an off-campus apartment. Insomnia Cookies are now sold at 65 U.S. locations and delivered all hours of the night.

5. Modcloth

Started by high school sweethearts Susan Gregg Koger and Eric Koger at Carnegie Mellon, the e-commerce fashion site is one of the top websites of its kind. By the time the company opened offices in California, in 2010, it had grown to $100 million. It’s yet another one of those initiatives proving you can start a business while still at Hofstra University or any other college. At the same time, you can still learn how you can obtain a masters in public administration online. There’s no reason to limit your business opportunities, even if you’re still pursuing a college degree.

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