August 24, 2017
Digital Franchising Marketing Tips that Will Keep You ahead of Your Competition
When franchise project research on the best investment possible to invest their money, they turn to the world of internet to base their research on learning about you and your brand’s competitors. 42 percent of people doing their research on franchises are affected by the internet. When you factor the influence of social media and online advertisement on the purchasing decisions, the percentage can even be doubled. Social media will influence future purchasing decisions. Franchise prospects are bypassing the traditional sales process through online reviews, word of mouth, and the peers’ knowledge. With the effect had by the internet on franchisers, franchise marketing – Enplug is powerful.
1. Prospects Look for Content
Up to 80 percent of the decision to purchase has been done by the time they are looking over to see your content. Your prospects are searching on the internet to find your content. They use search keywords from the local market to the specific interested brand to the generalized searches. When they search online, they are looking for trusted information. It is not good to have a separate page that summarizes your practices. Potential purchasers want more information as a way of conducting their due diligence.
2. Become or Adapt Irrelevant
Google changes its search algorithm almost on a daily basis. For this reason, you must also be updated to change your digital franchise marketing. Many franchise marketers and systems saw their search rankings through Google’s recent Hummingbird and Panda updates. Sharable, awesome, relevant, and consistent that your potential clients want to view should be at the top of the search despite the numerous changes that have been made by Google for many years now. As your search continues to grow in content, be sure to keep your blogs updated and provide financial information.
3. Improve Content Marketing
Once you have realized that your content marketing game has to be stepped up, you may begin to wonder the best marketing strategy for your business in the real sense. This includes the development of an online marketing plan for franchise development and implementing it. You need someone in your company to set it up. A franchise with a dedicated marketing guru for content will always strive in their deals. It will also be more efficient in their strategies. This generates leads, develops your brand, and generates traffic for your site.
4. The Resources You Have
While you don’t know, you may be in possession of content that can be used to rank your firm’s SEO ranks. See if you have employees who are experienced at blogging. Ask them to give a contribution in writing. Ensure that the content you have is 100 percent free from plagiarism if you are limited with resources, be sure you spend enough time alone. Ensure you have a dedicated team that handles all the marketing in your franchise.
There is much software that can be used by your team to facilitate franchise marketing strategies and solutions. It is important that franchise goals are matched with the solution you want to achieve.