You want to know how to get business? It’s easy, and it all comes down to one word.
Chances are, you already knew that, and the concept of how to get business shouldn’t be that hard, but what business owners often fail to realize is that while the old adage “location, location, location” is true, it’s missing one specific part: the traffic, obviously.
Now, you could argue that a good location encompasses a place that has lots of traffic. So be it, and we’ll grant you that. But, at the same time, you can have the best location in the world, say right in the middle of Manhattan, yet if there’s no traffic, like during a zombie invasion, to get customers in your door and spending money, no business.
How to get business is a subject that’s important to every owner of an entity that’s trying to make money, whether you’re an online service (like this one), a brick and mortar store like the local shoe shop down the street, or an internet giant like Amazon.
Why do companies like Wal-Mart and Best Buy still advertise? Shouldn’t these giants know how to get business already without spending billions of dollars on ad campaigns? Yes, they should, and they do, but what these billions of dollars of advertising reinforce is the need to generate the traffic that’s so crucial. More advertising increases memory retention through repetition which automatically generates that traffic because it becomes force of habit. You might see “25% off for Memorial Day at Wal-Mart” in your local paper, realize you need a new toothbrush five minutes later, and the next thing you know, you’re in line with thousands of other people.
Traffic, plain and simple.
We know small businesses often wonder how to get business locally, and that’s where local search services come in. Local search is becoming so important for tiny mom & pop stores that want to compete with those behemoths that suck up all the shopping dollars.
The cool thing is, most of the local stores in your area know how to get business using standard methods, but it’s likely that they haven’t got a clue about local search or have never even been to a website like this one to read about it, which is where you’ll have the advantage. Google has gotten better about matching local businesses to local searches, but you can still capture a TON of that traffic if you are able to do more right than your competitors are. And you can get clicks through Google AdWords for local service keywords for WAY cheaper than high competition generic terms.
We’ll cover that in a later article, but count on the fact that “phoenix plumbing service” is going to be significantly cheaper than if you try to bid on the term “plumbers.”
So now you know how to get customers in one word: traffic!